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BRAND CHANGE

GLACIER VANDERVELL BECOMES MAHLE ORIGINAL AND PERFECT CIRCLE.

In the main section, we have informed you about the brand Glacier Vandervell, whose product programme of bearings will be integrated into the two engine component brands MAHLE Original and Perfect Circle from 2009 onward – in favour of a clearly organised brand structure.

The bearings formerly sold under Glacier Vandervell are now gradually shipped with the new product marking ( instead of VP) – and in new packaging of the brand Perfect Circle or MAHLE Original, which offer a high degree of security. In addition to the forgery-proof hologram, which has already been used on the Glacier Vandervell packaging for some time, the packaging is now also provided with the “security strip”, which makes it possible to recognise if the packaging has already been opened.

We offer our customers from trade and workshop relevant information material about brand conversion and packaging changeover in form of a striking poster and supplemental leaflets for the delivery notes, which can be distributed by the wholesale to the automobile business.

The material will be issued in various languages and is available from late 2008 from your sales partner.


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